I've recently become much more aware of the rhetorical devices being used (on both sides) of the media:
The simplest way of describing a rhetorical device appears in the
OED: a means of expressing an argument "in terms intended to persuade or impress; spec. composed or expressed in extravagant and grandiloquent language, as opposed to being soberly stated or argued."
Here are some examples:
News outlets such as Fox News are frequently guilty of using a tagline to implicate subjects in their newsreels while creating a slightly more subtle argument that might be conceived as credible under a different context. One instance, though not from Fox, I noted on my Facebook feed last week was this article, which features an
interview with Muslim extremist
Anjem Choudary. This interview in and of itself only proves that Anjem Choudary holds the extremist beliefs that many already knew him to have. Unfortunately, the website that features the video has the giant tagline "At least One Muslim is Telling the Truth..."
This is no less than a xenophobic suggestion that all muslims ascribe to Choudary's militant version of Islam and any who do not are only pretending so that they can better deceive you. That rhetorical device can change this video into hateful fear-mongering. So can qualifiers such as this (the Facebook status accompanying the video when I first saw it):
"This is not a hate post. This is not a racist post. This is not an ignorant post. And this is not a bigotry post. This is relaying a news article that shows some pretty scary stuff."
Except that when one visits the page this website comes from the video is clearly part of a hate post.
These rhetorical devices are not used by any one political alignment either. Everybody implements rhetoric to make their points more persuasive.
A problematic argument used in the last few weeks by many on the other side of the political spectrum is the comparisons of Syrian refugees to Jewish people fleeing the holocaust. This syllogism to operate on the premises that both of these groups of refugees exist/existed in similar circumstances. Fair enough, but when somebody introduces this comparison into an argument as a meme that cannot encapsulate the complexity needed to navigate such a comparison far too much of the point is lost (
Right,
Left). Furthermore, by making the Jewish people the
symbolic centre of such an argument we lose sight of the fact that these refugees are human beings caught up in circumstances requiring humanitarian aid in their own right. This crisis does not need its severity weighed against the Holocaust to be given legitimacy.
Understand that I do not believe that these two examples are the 'same' on any grounds other than that they are rhetorical devices employed where real discussion needs to take place.
The problem is that when people use these cheap devices in an argument we end up discussing the particulars of these problematic statements or devices and diffusing either ignorant or deliberate misinformation rather than actual issues such as how we carry out this humanitarian work safely and effectively for all those involved. Just as we cannot responsibly present data as scholars without context and critical interpretation, we cannot consume this material without engaging with it critically and there is an obligation to debunk and unpack unfair or simplified statements.
The point is, when David Cameron refers to refugees as a swarm, when Fox news offers a video of people on a Train yelling 'Allahu Akbar' with the caption Terrorists inbound, or an argument prefaces itself with the ideas that we live in free a country and everybody has their own opinion before spewing a hateful message, we need to recognize that these are varying degrees of rhetoric that are somewhat easier to conceal within media that appeal to multiple senses at once. In this age of information overload we are susceptible to these techniques and may end up passively absorbing them if we don't make a point of outing them. This goes doubly so for blatantly ignorant or hateful speech (on both sides of the political spectrum) in social media. We have an obligation to voice our dissatisfaction with speeches of this nature.
We cannot stop rhetoric, nor should we want to. But we can point out when rhetoric is being abused for an agenda and we have an obligation to. It is understandable to want to be able to deliver one's argument in a single, pithy punchline. But in an age where the kernel of evidence that we seek can be filtered through layers of these rhetorical devices we have to be conscious of them. As digital humanists we have to ensure that we can discuss the issues themselves rather than merely getting sidetracked by the particulars of rhetoric and we need to be conscious how new media allows people to implement it in new ways.
Finally, a
treat for reading the serious content this week.